To Be Honest ...

In a world that desperately needs more honesty, we're drowning in lies and misinformation.

In the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were "true" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its "AI tool" was really 800 engineers in India pretending to be AI.

From well-meaning mistakes to deliberate disinformation and propaganda, Dom Thurbon takes the reader on a rollercoaster ride through jaw-dropping untruths, lies and misinformation. Across insightful, surprising and funny case studies - from F1 pit crews to runaway trains, corporate boardrooms to doomed aircraft flight decks, operating theatres to Bollywood studios - the interviews, stories and data in this inspiring and entertaining book show the transformative power of making truth happen... and will forever change how you think, act and lead.

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Author Info

Dom Thurbon is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally sought-after speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption.

“Deeply researched, wickedly witty and occasionally provocative ... essential reading for leaders in a post-truth world.” Tracey Spicer, Walkley award–winning journalist and author

“We lie to be polite, to sell, to survive – it’s a daily tax on progress. To Be Honest... reveals truth as more than virtue; it’s our most undervalued strategy. Dom Thurbon delivers a masterclass in why honesty is the ultimate catalyst for change. Your ‘aha’ moment awaits!”
Dr Matthew Bell, CEO, Anthesis Group