Rich Woman Poor Woman
Pascale Helyar-Moray OAM | Paperback | October 2024
Every woman should read this book. Buy it for your female relatives and friends! The style is fun and easy to read, with Pascale using analogy, metaphor and storytelling to bring the dry subject of superannuation to life.’
Tracey Spicer AM, multiple Walkley Award–winning author, journalist and broadcaster
Rich Woman, Poor Woman provides not only the “why” but also the “how”, offering practical ideas on how women can maximise their superannuation and create lasting financial security. It is an empowering read for anyone wanting to safeguard their financial future.’
Canna Campbell, host of SugarMammaTV
How all women can achieve long-term financial security.
The difference between a rich woman and a poor woman is very often financial literacy. Australia’s superannuation system is the envy of many other countries, but most of us don’t understand it. Super school doesn’t exist. As a result, one in six women in Australia retires in poverty. This book aims to address that.
Superannuation is a lot like exercise: we know it has long-term benefits, but the couch and a glass of wine seem so much more attractive after a hard day! However, if you start to introduce exercise into your day, it becomes a habit and you soon see positive change. Similarly, Rich Woman, Poor Woman shows how regularly monitoring – as well
as paying small amounts into – your super will grow your savings, improving your financial security and giving you confidence that you’ll be able to enjoy a comfortable lifestyle in later life.
One in six women in Australia retires in poverty. In this book, Pascale Helyar-Moray aims to change that.
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Author Info
Pascale Helyar-Moray has 25 years of financial services marketing and brand-building experience. She has held senior marketing roles for JPMorgan Asset Management, BT Financial Group and BNP Paribas. More recently, Pascale has been involved in start-ups and was voted Female Fintech Leader of the Year 2024. Her advisory experience includes ResMed Ventures, Investment NSW and the Australian Gender Equality Council.
As part of her work to improve the gender pay gap and superannuation gap, Pascale founded Grow My Money, a brilliant way that women who take breaks from the paid workforce can continue to contribute to their long-term financial security. Grow My Money is a platform where members can shop with scores of major Australian brands – including Big W, Lululemon, Chemist Warehouse, Myer, Freedom, The Iconic – and receive a cashback into their mortgage or superannuation account.
As a result of her work to improve women’s financial situations, Pascale was awarded the Medal of the Order of Australia in the Australia Day 2024 Honours List for service to business and to women’s affairs.
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