{"product_id":"to-be-honest","title":"To Be Honest ...","description":"\u003cdiv class=\"row subcategory-data mt-4\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-xl-9\"\u003e\n\u003ch4\u003eDom Thurbon | Paperback | April 2026 \u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-xl-9\"\u003e\n\u003cdiv class=\"product-description\" data-v-330cd4a9=\"\"\u003e\n\u003cp class=\"MsoNormal\"\u003eIn a world that desperately needs more honesty, we're drowning in lies and misinformation.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIn the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were \"true\" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its \"AI tool\" was really 800 engineers in India pretending to be AI.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFrom well-meaning mistakes to deliberate disinformation and propaganda, Dom Thurbon takes the reader on a rollercoaster ride through jaw-dropping untruths, lies and misinformation. Across insightful, surprising and funny case studies - from F1 pit crews to runaway trains, corporate boardrooms to doomed aircraft flight decks, operating theatres to Bollywood studios - the interviews, stories and data in this inspiring and entertaining book show the transformative power of making truth happen... and will forever change how you think, act and lead.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e----------\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eAuthor Info\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ca href=\"https:\/\/majorstreet.com.au\/products\/to-be-honest-by-dom-thurbon?_pos=1\u0026amp;_sid=9d7a2ffa9\u0026amp;_ss=r\"\u003eDom Thurbon\u003c\/a\u003e is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally sought-after speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e“Deeply researched, wickedly witty and occasionally provocative ... essential reading for leaders in a post-truth world.” \u003cb\u003eTracey Spicer\u003c\/b\u003e, Walkley award–winning journalist and author\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e“We lie to be polite, to sell, to survive – it’s a daily tax on progress. \u003ci\u003eTo Be Honest\u003c\/i\u003e... reveals truth as more than virtue; it’s our most undervalued strategy. Dom Thurbon delivers a masterclass in why honesty is the ultimate catalyst for change. Your ‘aha’ moment awaits!”\u003cbr\u003eDr Matthew Bell, CEO, Anthesis Group\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"booxies","offers":[{"title":"Default Title","offer_id":49102504231079,"sku":null,"price":41.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/1523\/0375\/files\/tobehonest.webp?v=1777429560","url":"https:\/\/booxies.com\/en-nz\/products\/to-be-honest","provider":"booxies","version":"1.0","type":"link"}