{"product_id":"let-it-be-tough","title":"Let it Be Tough","description":"\u003cdiv class=\"row subcategory-data mt-4\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12 col-xl-9\"\u003e\n\u003ch4\u003eAnt Williams | Paperback | April 2026 \u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-12 col-xl-9\"\u003e\n\u003cdiv data-v-330cd4a9=\"\" class=\"product-description\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHarness pressure, reframe fear and perform at your best when it matters most.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eRather than teaching people how to excel under pressure, Ant Williams, a psychologist working in elite sport, decided to practise what he preached, and took up sports that scared him. First freediving and then ice diving, Ant set two world records and proved that the mental techniques that he used could build resilience and help him thrive in life’s most challenging moments.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eLet it be Tough\u003c\/i\u003e,\u003ci\u003e \u003c\/i\u003eAnt shows that mental toughness isn’t born – it’s trained. Through gripping personal stories, science-backed strategies and practical techniques, Ant shows you how to recognise the hard moment you're in, pause with purpose, and move forward with confidence and clarity – even when the pressure is intense.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eLet it be Tough\u003c\/i\u003e shows you how to:\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003ebuild mental resilience and thrive in challenging situations\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003edevelop confidence in the face of uncertainty\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003estay calm and clear-headed in difficult times\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003edevelop a performance mindset in everyday life\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003etake bold, decisive action when it matters most.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e-----------\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eAuthor Info\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAnt Williams is a world-record-holding freediver, performance psychologist, and mental strength coach who has spent two decades exploring what it means to perform under pressure. Before diving under Arctic ice on a single breath, Ant coached elite athletes, including MotoGP riders, big-wave surfers, and extreme sports competitors, helping them master fear, focus and high-stakes performance. But despite his success in the field, he felt something was missing. To truly understand what it means to operate at the edge, Ant turned to freediving, not because he was born to it, but because it scared him. He trained himself to a world-class level and went on to set multiple world records, including the deepest freedive under ice (70.3m) and the longest distance swum under ice (182m), performed in near-total darkness in sub-zero water.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eToday, Ant combines insights from sport psychology and extreme adventure to teach others how to harness pressure, reframe fear, and perform at their best when it matters most. His immersive dive has been featured in Apple’s \u003ci\u003eAdventure\u003c\/i\u003e series on Apple Vision Pro, offering a groundbreaking look at human potential in the world’s most unforgiving environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"booxies","offers":[{"title":"Default Title","offer_id":48286185029799,"sku":null,"price":46.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0507\/1523\/0375\/files\/letitbetough.jpg?v=1774936777","url":"https:\/\/booxies.com\/en-nz\/products\/let-it-be-tough","provider":"booxies","version":"1.0","type":"link"}